Page Tests Cut Mobile Bounces 22%: 3 Steps to Improve Experience for Mobile Visitors
Consumers using mobile Web browsers are visiting your site — whether you have pages designed for them or not. If they don’t find what they want, their visits will be short before they go somewhere else.
See how a travel website responded to growing mobile traffic by testing mobile versions of selected pages. The new pages decreased bounce rate 22%, while increasing page views and conversions. Includes creative samples of the test pages.
Read more: http://www.marketingsherpa.com/article/case-study/3-steps-to-improve-experience