Optimizing Your Website? Don’t Forget About Performance!
If you are concerned about how the performance of your site is affecting business, you are not alone. Recent studies published by Amazon.com, Google, and Microsoft, among others, have shown that faster web sites not only improve the user experience but also conversion rates, average order values, and site stickiness. Additionally, major search engine crawlers are now evaluating site speed in their ranking algorithms, leading to faster sites appearing higher in search results.
Clearly, speed sells, but what are you doing about it?
Read more: http://www.conversionconference.com/blog/optimizing-your-website-don%E2%80%99t-forget-about-performance/