New Whitepaper Details Ten Best Practices in Multivariate Testing for Website Optimization

December 9, 2014

SiteSpect-sponsored whitepaper, written by Eric Peterson of Web Analytics Demystified, helps marketers maximize their online ROI

Whether your business is still building out a “Web 2.0” presence, being constrained by shrinking budgets, or working under the mandate to “go mobile,” multivariate testing technology can help you make the best possible decisions. With testing in place, the traditional “highest paid person’s opinion” is augmented with comparative data coming directly from your company’s most important decision makers: your website visitors.

To be successful with their testing technology deployments, companies need to think beyond the technology itself and begin to consider the non-obvious requirements for success. What can you do to maximize your testing program? In a new whitepaper published by SiteSpect today, marketers and analysts will learn the top ten best practices for implementing a world-class testing program. The whitepaper, written by Eric Peterson of Web Analytics Demystified, can be downloaded for free at (registration required). It details customer case studies and gives readers in-depth information about each best practice.

“The fact that so many companies are waking up to the idea of multivariate testing for website optimization is incredibly exciting,” says Eric T. Peterson, CEO of the consulting group Web Analytics Demystified, Inc. “But companies are often surprised at how much is involved in being a successful tester. This whitepaper, generously sponsored by SiteSpect, addresses the non-obvious requirements to leverage testing for competing aggressively online.”

What’s covered in the new whitepaper? Here are the first five of the top ten best practices that are discussed in detail:

  • Best Practice #1: Form a Great Testing Team
  • Best Practice #2: Get Your Stakeholders on Board
  • Best Practice #3: Write a (Formal) Testing Plan
  • Best Practice #4: Think About Measurement
  • Best Practice #5: Clearly Define “Success” and “Failure”

Want to learn more? Download the free, 30+ page whitepaper on multivariate testing now.

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect,, ShopNBC, and For more information, visit or call 617-859-1900.