Multivariate Testing Tool Optimizes Conversion Rates for’s 2.5 Million Monthly Visitors

December 8, 2014 is one of the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. Through its Casino Travel & Tours unit, also operates retail and concierge desks at more than 70 locations including the Palms, Paris, Harrah’s, Bally’s, Mandalay Bay, Excalibur, New York-New York, Luxor and more.’s mission is to be the most customer friendly, innovative, and comprehensive Vegas travel company. More than 2.5 million unique visitors visit websites each month. The website’s rapidly changing content, along with the navigation of the complex site, made it difficult for to test the effectiveness of web pages using its manual in-house process, which involved as many as three departments to execute a simple test.

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