Mining for Deeper Opportunities with Online Data

December 8, 2014

Multichannel merchants know how important their Websites and landing pages are for selling products to customers. You also know that the more you understand online customer behavior, the more your marketing efforts pay off in the e-commerce arena.

There’s also value in taking what we’ve learned in one channel and applying it to other channels. Let’s take a look at a few sources of data from the online channel—such as search engines, Web analytics, and multivariate testing—and consider what insights we can glean as we strive to improve offline marketing efforts.

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