Eric Hansen (SiteSpect): SiteSpect provides a platform for A/B testing and personalization focused on speed and flexibility
eShow Magazine interviews SiteSpect founder and CTO Eric Hansen ahead of this year’s eShow Madrid conference. Hansen discusses some of SiteSpect’s origin story, it’s differentiators, and it’s successes. Read on for a clip from the interview and click the link below for the full article.
When did you decided to create and build the company and which were the purposes?
Coming from a background in dot-com e-commerce, we knew there had to be a better way to reduce friction between customers and web sites. How can you systematically and continuously improve the digital customer experience? How can you test, learn, repeat … at growing scale? SiteSpect adapted proven strategies from Experimental Design and machine learning and created a solution for both marketers and developers/IT to align around the goals of increasing conversion and overall site performance.