Building a Better Picture of the Digital Customer

December 8, 2014

Google recently alerted its users through its updated privacy policy that it would begin combining its YouTube and search histories with its existing account information to present users with more targeted purchasing suggestions when using the site.

Google explains in the policy that the new changes would prompt recommendations for “Jamie Oliver” videos if a user is looking for recipes on YouTube, for example, as well as conducting numerous “Jamie Oliver” Google searches.

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