AirportParkingReservations.com Chooses SiteSpect’s A/B and Multivariate Testing Solutions for Web Optimization
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that AirportParkingReservations.com, which has generated more than 2 million reservations to become a leading source of reserved airport parking, has selected SiteSpect as its web optimization provider.
With the goal to increase conversions and reduce the rate of abandonment, AirportParkingReservations.com knew that they needed more than just web analytics to determine why conversions weren’t improving on their newly re-designed site. The company turned to SiteSpect for testing two key areas that have the most impact on the conversion rate: search results and check-out pages.
“We’ve run some initial tests using SiteSpect and are very happy with the results so far,” said Andy Maclean, online marketing manager at AirportParkingReservations.com. “Instead of making an educated guess about what’s causing abandonment, or which ‘buy’ button color is adversely impacting sales, we’re relying on sound testing data to make these decisions for us.”
“Determining what to test, using specific methodologies to understand customer behavior, and then making decisions based on testing results are far more critical to online sales success than one might think,” said Eric J. Hansen, Founder and CEO of SiteSpect. “We’re committed to helping companies like AirportParkingReservations.com improve the quality of the user experience through optimization and are excited to help them become even more successful.”
SiteSpect can test content variations on pages that are formatted using virtually any mark-up language (e.g. HTML, WML, XML), stylesheets (CSS), or scripting languages (e.g. JavaScript). Within those pages, SiteSpect can test variations of virtually any type of content, whether it is static and/or dynamic, including audio and video files as well as web-based applications — all without page tagging, JavaScript, or site content changes.
About AirportParkingReservations.com
Founded by travel industry veterans with years of combined experience, AirportParkingReservations.com is able to leverage long-standing relationships with corporate travel managers, online travel portals, and major travel agencies to connect with an increasing percentage of the traveling public — both corporate and leisure. Due to the overwhelming interest received from airport parking operators around the country, in 2001 the company opened a new “one-stop-shopping” airport parking site catering to the major online travel reservation sites — AirportParkingReservations.com. The site has generated more than 2,000,000 reservations and has become a leader and trusted source for airport parking.
About SiteSpect, Inc.
SiteSpect provides the industry’s only non-intrusive multivariate testing and behavioral targeting solution, enabling web marketers to optimize their websites across any browser, including any mobile device. With SiteSpect, marketers enjoy unsurpassed speed and flexibility for optimizing all aspects of their site, without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by some of the world’s leading online businesses, including Wal-Mart, Staples, Mozilla, Newegg, JCPenney, MTV, Cabela’s, Overstock.com, VEGAS.com, iStockphoto, and Unitrin Insurance. For more information, visit www.SiteSpect.com or call 617-859-1900.