SiteSpect Blog

Leverage Geo-Targeting for Increased Engagement and Conversions

By SiteSpect Marketing · July 23, 2013

Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience…

Segment Targeting Made Easy with the SiteSpect Targeting Assistant

By SiteSpect Marketing · June 26, 2013

In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With…

How to Optimize a Web Site for Mobile Devices

By SiteSpect Marketing · June 18, 2013

Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there are now…

How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

By SiteSpect Marketing · June 4, 2013

Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not just how…

Page Performance and A/B Tests

By SiteSpect Marketing · May 9, 2013

A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement,…

Designing Websites for Multivariate Testing: Four Key Considerations to Ensure Your Success

By SiteSpect Marketing · April 25, 2013

If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing,…

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