SiteSpect Blog
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Research
By SiteSpect Marketing · January 16, 2014
This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for A/B testing and will help in the later…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program: Selecting Executive Stakeholders
By SiteSpect Marketing · January 16, 2014
Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations,…
How to Get Executive Stakeholder Buy-in for Your Website A/B Testing Program
By SiteSpect Marketing · January 16, 2014
The first step to a successful website A/B testing program is ensuring that you have buy-in from your executives. However, executive buy-in is important not just for getting your A/B…
Maximizing Conversion Drivers, Minimizing Conversion Barriers
By SiteSpect Marketing · January 16, 2014
If you’re like most digital marketers today, you’re doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for…
Why Tablets Should Be Treated Differently Than Smartphones
By SiteSpect Marketing · January 7, 2014
14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important…
A Day of Big Data in the Big Apple
By SiteSpect Marketing · December 10, 2013
Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into…
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