SiteSpect, the leading provider of testing and optimization solutions, announced today that it will sponsor the Digital Analytics Association Symposium on Thursday, November 13, 2014, at the University of San Francisco. Please join fellow industry leaders as we discuss how they’ve put into practice the principles of qualitative data collection and optimization.
SiteSpect, the leading provider of testing and optimization solutions, today announced that it will exhibit in stand #42 at the Festival of Marketing to be held at the Tobacco Dock in London on November 12 and 13, 2014. Attendees are encouraged to visit SiteSpect's stand to learn more about the company’s tag-free approach to conversion optimization and register for our latest e-book entitled "17 Big Testing Ideas."
SiteSpect, the leading provider of testing and optimization solutions, announced today that it will sponsor the Digital Analytics Association Symposium on Thursday, October 30, 2014, at the University of Philadelphia in Houston Hall. This event is designed to help digital analysts discover innovative approaches to integrating multi-channel data sources, orchestrating analyses, and crafting compelling insights and career trajectories -- with a particular focus on data visualization, analytics process management, mobile campaign measurement, and other actionable tools and techniques.
With the holidays fast approaching, it generally means -- among other things -- a bump in site traffic, sales, and offers. Now is the time to start thinking about testing and experimentation plans for the holiday. Read the full article.
Cyber Monday is a little more than a month away, and now is the time to make sure you've clearly defined your online sales goals, strategies and tactics. Read the full article.
Without a single view of customers across all channels, retailers are facing challenges when it comes to implementing successful omnichannel marketing, engagement and inventory strategies. Read the full article.
There are a lot of great ways to improve conversion rates on e-commerce web sites, but the best one for you will ultimately depend largely on your customers and information you find from testing your own site. Read the full article.
Website optimization: the hidden battle. Nobody wants to talk about it, it's not a particularly sexy activity. But if a company doesn't test its website, it's probably going to fail to deliver at the customers' moment of truth. Read the full article.
A/B and Multivariate testing can tell marketers not only what's working on a Web page, but why the change won't work. Trulia discovers this each time its marketers and analytics specialists test changes in color, sizes of buttons, and more. Read the full article.