How Marketing and IT Can Win Together

Monday, June 2, 2014 News

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again." It should be little wonder, then, that that company is no longer in business. If marketing and IT are not working together or are working against each other, your company simply will not be able to compete in today's marketplace. Read the rest of the article:

Testing Out Testing

Monday, June 2, 2014 News

The only way to know if a web site change is going to produce results is to test it. Putting a testing program in place doesn’t have to be complicated or costly, but it does require effort. Read more here:

Optimization Vendor Checklist

Friday, May 23, 2014 News

If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions. Optimizing the entire user experience can be tricky, and you’ll want to be sure the technology you are selecting can do everything you need. You’ll want to make sure the technology you select can test every part of your site (front-end and back-end) and enable you to run more tests in less time. - See more at:

Extensive Web Site Testing Helps Wayfair Grow Online Sales

Tuesday, May 20, 2014 News

Wayfair LLC tests nearly every change it makes to its site. And that testing has proved lucrative: The retailer’s data-driven approach has helped it grow its online sales 265% in the past five years—from $251 million in 2009 to $915 million in 2013. Read more:

Wayfair Boosts Revenue with SiteSpect

Monday, March 17, 2014 News

Wayfair, an online-only home goods retailer, has achieved record sales growth in 2013 with the help of testing and optimization solutions from SiteSpect. The retailer closed off the year reaching $915 million in revenue, a 55% increase over 2012. Read more:

8 Ways to Optimize On-Site Search

Friday, March 14, 2014 News

Customers navigate a website in one of two ways: they browse or they search. In fact, on-site search is the second most visited area of any given website, yet it’s not always at the top of the priority list when it comes to site optimization. Read more:

Don't Be Late to the Loading Party

Tuesday, March 11, 2014 News

Site visitors aren’t very forgiving when it comes to website loading speed, for example. Once they arrive at a site, they expect to see it in its entirety — not to wait for it to load element by element. In fact, visitors will often abandon a “tardy” site for a different Web property altogether. - See more at:

SiteSpect to Sponsor Conversion Conference

Monday, March 10, 2014 News

SiteSpect, the leading provider of testing and optimization solutions, today announced that it will sponsor Conversion Conference to be held at the Marriott Marquis in San Francisco on March 17 & 18.

Want More Mobile Sales?

Thursday, March 6, 2014 News

With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales. Read more at

Analyzing the Anatomy of the Modern Marketer

Monday, February 10, 2014 News

Creatures evolve in ways that increase the likelihood of survival. For humans, such changes now extend past our physical form, allowing our minds to embrace this era of technological evolution we incited long ago. Yet, as the rate of innovation increases dramatically with the birth of every new gadget, marketers and the brands they support must also evolve at breakneck speed in order to remain relevant.