SiteSpect Inc. has launched a new mobile Web optimization functionality within its multivariate and A/B testing offering.
The company claims the new offering is the only multivariate testing and behavioral targeting platform that works on all mobile devices.
ShopNBC.com’s recent experiment with multivariate testing shows that when it comes to elements on a web page, the right combination is worth more than just the sum of its parts. The multi-channel retailer tested several different combinations of five elements on its product pages and came up with a winning combination that boosted average basket size by 16%.
In my last article, I defined multivariate testing and how it can optimize your Web marketing, as well as five common errors to avoid. Let's now look at what to measure in your tests and how to define your criteria for success.
SiteSpect's Hansen on tackling mobile marketing
In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.
By now, your marketing goals are clearly defined and you're ready to run a multivariate test to optimize your site's marketing effectiveness... but which elements, or factors, should you test?
What Is a Site Factor?
The antiques market generally isn't considered at the forefront of technological innovation. But Skinner Auctions, an auctioneer and appraiser of antiques and fine art, recognize the potential benefits of rejuvenating its online bidding process after clientele started to embrace its new Web auction format.
Addresses multivariate testing strategies for helping marketers better understand Web site visitor behavior and optimize conversion rates
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and A/B testing solutions for website optimization, announced that Richter7 has selected SiteSpect to help maximize its clients' online marketing initiatives. Richter7 is now able to offer multivariate testing and A/B testing to its clients in order to increase their leads, sales, and ROI. Richter7 is a Salt Lake City-based advertising, interactive, and public relations agency with affiliates in 35 U.S.