SiteSpect's latest Website-optimization application allows business managers to test and optimize content placement on Websites unobtrusively to increase the effectiveness of marketing programs and page-load times, the company said.
Company: SiteSpect, a provider of nonintrusive site optimization technology
Product/Service: AMPS, a tool used to leverage multivariate testing and behavioral targeting to improve site performance, the end user experience and customer retention
What it Does: Allows web and mobile sites' speed to be automatically and nonintrusively optimized. This is achieved through built-in acceleration functionality deployed through multivariate testing and a behavioral targeting engine.
US-based site optimization technology firm SiteSpect has launched a web and mobile performance solution, which uses behavioral targeting and multivariate testing to improve end-user experience and provide web marketers with better metrics.
Eric HansenSiteSpect’s patent-pending technology enables marketers to perform targeting and testing across all sites and landing pages, without having to implement page tags or change a site in any way.
Marketers are beginning to mine data from mobile transactions and brand interactions with the same interest they glean information from other more traditional media sources.
The Pittsburgh Penguins National Hockey League franchise has found that understanding the effectiveness of mobile transactions is a crucial part of determining what type of data it sends to customers, says Jeremy Zimmer, director of new media for the team.
If you are concerned about how the performance of your site is affecting business, you are not alone. Recent studies published by Amazon.com, Google, and Microsoft, among others, have shown that faster web sites not only improve the user experience but also conversion rates, average order values, and site stickiness. Additionally, major search engine crawlers are now evaluating site speed in their ranking algorithms, leading to faster sites appearing higher in search results.
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Web marketers have spent the last couple of years getting a grip on web analytics and A/B testing so they can measure user behavior, learn what works best and methodically improve their sites.
The continuous pressure to improve sales effectiveness has organizations unearthing new ways to mine value from customers—or, more specifically, from customer's opinions, ideas, and preferences.