Creating Effective Landing Pages

Wednesday, November 3, 2010 News

The definition of “landing page” is changing as the Web site homepage takes a back seat to external channels such as Facebook, and visitors today more often than not first arrive on internal pages at a publisher’s site thanks to links and search. But regardless of what you consider a landing page to be, the goal remains to drive action.

SiteSpect Helps Vegas.com Optimize Mobile Website

Tuesday, November 16, 2010 News

Apps are great, but companies looking for maximum reach are increasingly concerned with optimizing their mobile websites. Vegas.com, one of the top city destination websites, has been doing just that over the past year, with some interesting results.

Online Testing and Optimization Solutions: Quick Guide to SiteSpect

Friday, November 19, 2010 News

SiteSpect is not a tag-based solution, which is perfect for non-intrusive testing. In other words,you don’t have to add snippets of code to your site that a vendor claims won’t (but we all know occasionally do) mess up your pages.

Also, no content is stored on the SiteSpect system itself, just for testing. And soon, SiteSpect claims you will be able to store page variations within your own SiteSpect install.

Site Testing — The Gift That Keeps Giving

Monday, November 29, 2010 News

Not until Vegas.com enlisted SiteSpect to run some simple tests did the travel/destination website realize how much revenue it was losing because of its mobile strategy. Within a month and a half, Vegas.com had a new plan in place that has already dramatically increased conversion rates.

How to Optimize Mobile Marketing Efforts with Targeting

Wednesday, December 8, 2010 News

You have heard the saying, “When you optimize for everyone, you optimize for no one,” right?

It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.

Read more: http://www.mobilemarketer.com/cms/opinion/columns/8347.html

7 Ways Marketers Can Optimize Landing Pages for Conversion

Friday, December 10, 2010 News

The red Vegas.com logo sits atop the page, inside just a simple banner bearing the phrase that informs visitors to Mobile.Vegas.com that here they can "book shows, tours and more." Above the fold, visitors see an offer for a show—Le Rêve: French for "The Dream"—a brief plot description and a bright green "Buy Tickets" button.

Interview with Eric Hansen, CEO of SiteSpect

Tuesday, December 28, 2010 News

Eric J. Hansen, CEO of SiteSpect speaks with bnetTV at the 2010 MXM event held in New York and gets the overview of the company. Also talks about their new news they released at show.

Read more: http://www.bnettv.com/sitespect/

Increase Page-load Speeds with SiteSpect AMPS

Thursday, January 27, 2011 News

SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting.

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