Parking at an airport can be a preflight headache. Now, instead of physically searching for a spot before their flight, some travelers book a parking space before they leave for the airport. These travelers certainly don't want to spend as much time navigating a website to book the space as they would spend driving around the airport parking lot.
One of the issues we focus on in our consulting practice at Web Analytics Demystified is the relationship between page performance and key site metrics. Increasingly our business stakeholders are cognizant of this relationship and, given that awareness, interested in having clear visibility into the impact of page performance on engagement, conversion, and revenue.
Imagine for a second (or maybe you don’t have to imagine) that you’re the CMO of a new company and you’ve charged your team with the task of coming up with some concepts for your new site design. Your team comes back to you and you choose the best two, but they’re both really good. Both of them work really well with the message you’re trying to get across and neither member of your team is willing to give up on their design. So what do you do? A/B test it of course!
Given two competitive sites that are identical in practically every other way, the faster site will be more successful. Site speed is associated, in the mind of the end user, with a site’s reliability, credibility, security, and stability. Because faster web sites provide a better user experience, they typically result in higher conversion rates, average order values, and site stickiness.
Google explains in the policy that the new changes would prompt recommendations for "Jamie Oliver" videos if a user is looking for recipes on YouTube, for example, as well as conducting numerous "Jamie Oliver" Google searches.
Every company has a website, but do you have a mobile-optimized website? Mobile devices are an important, and growing, channel for business. Consider these statistics:
If you haven’t optimized your website for mobile traffic yet, you are likely missing a big opportunity to market to prospects and strengthen engagement with your current customer base. So the question becomes, what are you doing to optimize your mobile website?
Tim talks to SiteSpect CEO Eric Hansen about behavioral targeting, real-time data append, and dynamic content presentation (as well as about electronica music mashups).