You have heard the saying, “When you optimize for everyone, you optimize for no one,” right? It sounds obvious: target your optimization efforts for the right audience to achieve your online marketing goals. But studies show that most digital marketers still do not optimize by audience – for several likely reasons.
You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are.
1-800-Dentist has chosen SiteSpect, Inc, as its multivariate testing and behavioral targeting platform.
Used by more than 6.5 million people every year, 1-800-Dentist serves all 50 states. The company plans to leverage SiteSpect’s multivariate testing and behavioral targeting to provide deep statistical data on every component of its web site in order to provide customers with a better site experience and increase conversions.
Ask questions and get quick answers on what consumers value more. That's the beauty of tools that help marketers test multiple variables on Web site pages or in paid-search ads. It didn't take long for Teju Prabhakar to discover that setting up A/B multivariate testing to determine what drives the highest conversions becomes nearly impossible without the correct tools.
Companies are increasingly using analytics tools to track customers' online behavior and uncover problems and opportunities.
By Cynthia Clark, published 01/09/2012 in 1to1 Magazine
It's clear that post-PC computing is here. According to a comScore report released this month, there are more than 100 million smartphone users in the U.S. alone, making the need to offer a compelling mobile web experience more important than ever.