Marketing testing and behavioral targeting company SiteSpect has announced enhancements to its Web site and mobile optimization platform that includes advanced segmentation, testing and targeting. SiteSpect’s segmentation functionality now enables users to identify and analyze subsets of visitors who exhibit similar behavioral and demographic attributes in order to test and chart how variations in content, including different promotional offers, affect different market segments.
A recurring theme in our work with clients is to cast the analytic net across their web presences, not just their web sites. For example, let's say you're a retailer and you run a "discounted shipping" promotion, with different levels.
Do want to know exactly what works and what doesn’t on your website? On Wednesday, July 8, from 4:00 to 5:00 pm Eastern, we’ll be putting on a free webinar with Eric Hansen, Founder and CEO of SiteSpect, to discuss how you can use multivariate testing to significantly improve your website’s conversion rate.