SiteSpect's CEO, Eric Hansen, Interviewed by

Friday, May 8, 2009 News

SiteSpect’s CEO Eric Hansen discusses their innovative non-intrusive landing page testing approach. By intercepting data from the Web server SiteSpect is able to redraw the page on the fly – reducing the need for I.T. support and avoiding adding JavaScript code to the page.

Read more:

New Videos: Interview with on Multivariate Testing and Site Optimization

Thursday, June 11, 2009 News

In this insightful two-part interview published by SiteSpect today, Mike Brown, VP of Optimization at, talks about approaches and benefits of multivariate testing at the world's largest travel destination web site. Watch the first interview here and the second interview here.

SiteSpect Releases New Version of Optimization and Targeting App

Wednesday, June 24, 2009 News

Marketing testing and behavioral targeting company SiteSpect has announced enhancements to its Web site and mobile optimization platform that includes advanced segmentation, testing and targeting. SiteSpect’s segmentation functionality now enables users to identify and analyze subsets of visitors who exhibit similar behavioral and demographic attributes in order to test and chart how variations in content, including different promotional offers, affect different market segments.

Testing Across Your Web Presence: A Conversation With SiteSpect's Eric Hansen

Tuesday, July 7, 2009 News

A recurring theme in our work with clients is to cast the analytic net across their web presences, not just their web sites. For example, let's say you're a retailer and you run a "discounted shipping" promotion, with different levels.

How to Increase Your Website's Conversion Rate

Tuesday, July 7, 2009 News

Do want to know exactly what works and what doesn’t on your website? On Wednesday, July 8, from 4:00 to 5:00 pm Eastern, we’ll be putting on a free webinar with Eric Hansen, Founder and CEO of SiteSpect, to discuss how you can use multivariate testing to significantly improve your website’s conversion rate.