Today's customers are increasingly starting their buying experiences online. Even if they end up going to a store to make a purchase, a large number of customers are doing a lot of research online and learning about organizations even before they speak to a salesperson.
Whether you have been testing for years or you are just getting started, building a successful website testing and optimization program depends on careful planning, implementation, and measurement. This is the third article in a three-part series that looks at the steps involved in creating a successful optimization program.
In this article, we'll look how to measure and communicate the results of your website optimization program.
Today's consumers want an on-the-go platform that works as speedily as their lives progress, and, thanks to the advent of the mobile device, society has picked its poison. For many, their smartphone or tablet is the last thing they look at before bed and the first thing they reach for when they wake up.
SiteSpect, the leading provider of non-intrusive optimization solutions, will sponsor next week’s Conversion Thursday, April 18, 2013, in London. Join us for this free event at The Battersea Barge, Nine Elms Ln, London SW8 5BP by 6:30 p.m. as we embark on an evening of discussion around personalization.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at eMetrics San Francisco April 15 and 16 at the San Francisco Marriott Marquis. Visit SiteSpect in booth #523 to register for a drawing for a free iPad giveaway and learn more about SiteSpect's tagless, non-intrusive approach to multivariate testing and behavioral targeting.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at WhichTestWon-The Live Event May 8-10 at the Austin Music Hall, Austin, TX. Visit SiteSpect at table #2 to register for The Forrester Wave™: Online Testing Platforms, and see why SiteSpect was named a leader in the industry.
TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.
There are many types of optimization software on the market. While most focus on what's happening on the UI layer, there are several which dig a little deeper, exposing opportunities to optimize what's underneath - the software features and functionality, the algorithm and infrastructure components - those components which also contribute to the optimal user experience (whether it's obvious to users and you as an Internet professional or not).
Testing a website for varying designs and layouts is a key way to figure out what is most enticing to visitors, but optimization vendor SiteSpect has decided that is no longer enough, and has debuted a tool to test how a site works as well.