SiteSpect, Inc., the first and only provider of non-intrusive web site testing and optimization solutions, announced that iProspect, The Original® Search Engine Marketing Firm, is using SiteSpect's multivariate testing solution to optimize its clients' web sites.
You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.
Whether you have been testing for years or you are just getting started, building a successful website optimization program depends on careful planning, implementation, and measurement.
SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that it has joined the Digital Analytics Association (DAA) as a corporate member. Founded in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research, and advocating for issues that advance the industry.
SiteSpect, the leading provider of non-intrusive optimization solutions, will exhibit at eTail West from Tuesday, February 26, to Thursday, February 28, at the JW Marriott Desert Springs hotel in Palm Desert, CA. Visit SiteSpect in booth #106 to register for a drawing for a free iPad giveaway and learn what makes SiteSpect unique. eTail is the leading conference for online and multi-channel retail industry practitioners.
When it comes to the quality of your site's user experience, testing and optimization are proven techniques to help you scientifically and continuously improve how you engage, convert, and retain your customers.
Whether you have been testing for years or you are just getting started, running a successful optimization program depends on defining and refining your strategy.
Whether you have been testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement.
This is the first in a three-part series of articles that looks at the steps involved in creating a successful optimization program. In it, we'll look at three critical elements in optimization planning: