Chances are you're spending a lot of time, money and effort driving traffic to your online store. More and more, online retailers are realizing that the way to stand out from the crowd, and increase the return on investment of their reach and acquisition initiatives, is to optimize their site so that they're giving visitors exactly the experience they're looking for. Read the full article.
This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Read the full article.
The Web's best probably looked a lot like your digital enterprise at one time or another — doing whatever it took to reach consumers’ hearts and wallets. See more at: http://www.websitemagazine.com/content/blogs/posts/pages/the-web-s-best-...
The first step to a successful website testing program is ensuring that you have buy-in from your executives. Read more: http://www.marketingprofs.com/articles/2014/24152/how-to-get-executive-s...
If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. Read more at http://www.dmnews.com/maximizing-conversion-drivers-minimizing-conversio...
You have a million visits in the control and each of the variations. The results don't look quite as you expected, but hey, a win's a win, right? Often, getting to this point in a multivariate test (MVT) campaign is the easy part. You're almost ready to make that recommendation, but before you do, make sure you're not about to commit one of the five most common MVT analytics errors. We've already made these mistakes, and we'll make sure you don't repeat them!
Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores? The best user experience and best online marketing campaigns leverage the user’s location to make a message more specific and relevant.
Cabela's runs real-time Web tests without burdening its IT department
Adding new functionalities without adding to the IT department's workload is always a win-win situation. Cabela's recently implemented an A/B split Web site testing function that runs without burdening its IT department. "With SiteSpect we need virtually no IT involvement," says Vince Stephens, Internet manager of planning and analytics for Cabela's.
SiteSpect is in the running to present a multivariate testing panel at SXSW Interactive, but we need your help!
Please vote for "Your Website Stinks, Now What?," which will explain how the world's most successful online businesses determine what keeps visitors on their sites, what converts browsers into buyers, and what doesn't. To vote, click here: http://ow.ly/2oGOI (registration required).