Optimization tactics and goals vary from one organization to another. In this series MarTech’s Sudipta Ghosh spoke with Eric Hansen, SiteSpect founder and CTO, about how to get the most of an optimization and personalization strategy.
Recent research indicates that almost “a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data.” This insight suggests that travel brands now have even more to gain from leverage CX data to effectively predict and suggest travel packages to customers.
In early April, retailers are often stuck between finishing winter sales and moving into Spring and Summer inventory. Traditionally this leads to a race to promote summer products, but depending on your customer base this may not be the best move. FierceRetail’s Jacqueline Renfrow interviews SiteSpect VP of Sales Bill Cunningham on how to use data to navigate the changing seasons.
Amazon Go opened up its first retail location in January 2018, sending shockwaves through the retail industry. Ed Burek, SiteSpect Director of Solutions Marketing chimes in on how brick-and-mortar retailers should respond. Ultimately, he says, retailers must utilize technology to optimize and personalize the customer experience they provide if they want to compete in the new landscape.
Bill Cunningham and others offer strategies to revamp email marketing where it lags. Cunningham says, “As noted above, for optimizing the ROI of an email campaign, all comes down to understanding how your customers choose to engage with the brand. Aligning the content of the email with the needs of a consumer and then reflecting how they shop in incentives or sales will help to change how a customer chooses to interact with the brand and if they’ll open it to begin with.
SiteSpect founder and CTO Eric Hansen makes Adrian Swinscoe’s list of how to deliver customer service that “Wows.” Hansen says that “whether it is reactive or proactive,” the customer experience “should always be personal and personalized.”
As a generation of digital natives’ purchasing power grows, brands must reassess marketing strategies that take new priorities into account. Ed Burek, SiteSpect Director of Solutions Marketing, explains how brand loyalty can come through personalization, optimization of various devices, interfaces, and channels, and building individualized relationships with consumers.
Digital Experience Platforms help business create the ideal environments and interactions for customers, and their value only grows as digital interactions continue to dictate customer engagement and retention. Eric Hansen adds that that the best Digital Experiences come from employing more comprehensive analytics that allow business to assess behavior in real time.
"The e-commerce market is crowded and noisy, and brands need to do everything they can to differentiate themselves from the pack," said Eric Hansen, CTO of SiteSpect, in CRMBuyer’s latest article by Vivian Wagner. Hansen and other e-commerce experts offer valuable insights into how to think about customer loyalty in the digital world.
AdAge’s Drew Neisser explores how the use of data is changing the DNA of CMOs. “In fact, gathering, dissecting, deploying and protecting data is so top-of-mind that you might think these folks were becoming geeks of the first order...”, writes Neisser. SiteSpect’s CMO, Patti Foye, shares insight into how solid data is essential for telling an effective brand story for B2B marketers.