SiteSpect Blog

Client-Side vs. Server-Side A/B Testing: Is One Better than the Other?

By SiteSpect Marketing · November 7, 2023

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a…

Experimentation Program Management: Ideas You Can Execute Immediately

By SiteSpect Marketing · November 3, 2023

Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.  Experimentation programs are broken down into ecosystems with…

Perfecting the User Experience in Healthcare: Balancing Compliance with Insight and Experience Optimization

By SiteSpect Marketing · October 26, 2023

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

By Paul Bernier · October 17, 2023

Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in your A/B…

Experimentation Leads to an Increase in Mortgage Inquiries for Leading UK Mortgage Intermediary

By Luke Hardwick · October 11, 2023

The United Kingdom is home to a prominent mortgage intermediary brand that has consistently maintained an outstanding reputation in the industry. Their brand boasts an impressive track record, with numerous…

SiteSpect Named in 2023 Gartner® Magic Quadrant™ and Critical Capabilities Reports for Personalization Engines

By Paul Bernier · October 5, 2023

We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.   To no surprise, A/B testing, experimentation, and personalization remain…

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