SiteSpect Blog

There has been a lot of discussions recently around the impending sunset of Google Optimize and Google Optimize 360. Those focused on conversion optimization and UX have two fundamental questions…

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

Guest Author Alun Lucas, Zuko Analytics Forms are often the neglected stepchild of the optimization process. Despite being the most sensitive part of your site where your customers commit their…

Part 4: Acceptance & Resolve – A Better Solution, A Better Day! If you’ve been following this blog series, you know Google announced the end of its Optimize A/B testing…

Part 3: Bargaining, Depression, and the Continued Need for Testing If you’ve been following this blog series, you know in a tongue-in-cheek way, we’ve likened the emotions Google Optimize users…

Part 2: Denial, Anger, and Needs Assessment On January 23rd, 2023, Google announced that with a September 30, 2023 end-of-life date, its A/B testing platform Google Optimize will be discontinued….