SiteSpect Blog

How Marketing and IT Can Win Together

By SiteSpect Marketing · June 2, 2014

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, “If we both do our jobs, we’ll never have…

Optimization Success Stories

By SiteSpect Marketing · May 28, 2014

If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies. Case Study: Multivariate Testing…

Extensive Web Site A/B Testing Helps Wayfair Grow Online Sales

By SiteSpect Marketing · May 21, 2014

Internet Retailer recently featured long-time SiteSpect client, Wayfair. The home furnishing e-retailer usually runs 15 to 25 A/B tests a month, and A/B tests nearly every change it makes to…

Trending Toward A/B Testing Everything

By SiteSpect Marketing · May 14, 2014

The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and manage their…

New SiteSpect Video Illustrates How Companies Can A/B Test Everything and Target Anyone

By SiteSpect Marketing · May 12, 2014

SiteSpect, has posted a new video on its website, illustrating how companies can A/B test everything and target anyone. Did you know that by combining proven methods of experimental design…

Online Sales from Tablets vs. Smartphones, Revisited

By SiteSpect Marketing · May 5, 2014

I’ve always assumed that the person sitting next to me on the train was just using their tablet to read or play a game. Little did I know that they…

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