SiteSpect Blog

4 Holiday Site A/B Testing Strategies That Improve Conversions

By SiteSpect Marketing · November 15, 2013

If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday A/B…

Blog Post: 12 Strategies for Improving Conversions

By SiteSpect Marketing · November 8, 2013

If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This e-book explores…

Steps To Take Before Kicking Off Holiday A/B Testing

By SiteSpect Marketing · October 23, 2013

The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your A/B testing plan this summer, now…

Holiday A/B Testing Ideas

By SiteSpect Marketing · October 18, 2013

Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics. According to…

Ideas for Improving Conversions…and Sales

By SiteSpect Marketing · October 8, 2013

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from A/B…

A/B Testing and Experimentation Lessons From the Boston Celtics and Moneyball

By SiteSpect Marketing · August 22, 2013

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who…

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