SiteSpect Blog
A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time
By Kevin Plankey · May 18, 2023
When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want…
A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics
By Kevin Plankey · May 4, 2023
Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to…
Employee Spotlight: Paul Terry, Senior Optimization Consultant
By SiteSpect Marketing · April 21, 2023
SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….
Components to A/B Test in Your E-commerce Checkout
By Kevin Plankey · April 12, 2023
It can be difficult to identify and prioritize which components should be A/B tested to best help reach your established KPIs and business goals. Fortunately, good discipline around experimentation can…
The Slow Demise of Tag-Based A/B Testing Solutions
By SiteSpect Marketing · April 5, 2023
Over the past 10 years, there has been a dynamic shift in the way marketers and e-commerce practitioners measure success. It is no longer acceptable to make changes (big or…
The Secret to Digital Optimization: Be Human
By SiteSpect Marketing · March 22, 2023
When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain to “ease…
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