SiteSpect Blog

A/B Testing Mistakes and How to Avoid Them Part 5 – Not Segmenting Data

By Kevin Plankey · June 5, 2023

Data analysis is the crux of A/B testing and optimization. But many of us who do A/B testing and optimization aren’t data analysts by trade; we’re learning as we go….

A/B Testing Mistakes and How to Avoid Them Part 4 – Thinking Small

By Kevin Plankey · May 24, 2023

Optimization teams, especially new ones, A/B test aspects of their digital properties that have been frequent subjects of debate, like button colors, calls to action, and hero images. These tests…

Employee Spotlight: Adam Woodworth, Principal Software Engineer

By SiteSpect Marketing · May 23, 2023

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time

By Kevin Plankey · May 18, 2023

When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want…

A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics

By Kevin Plankey · May 4, 2023

Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to…

Employee Spotlight: Paul Terry, Senior Optimization Consultant

By SiteSpect Marketing · April 21, 2023

SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who work here….

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