SiteSpect Blog

Exploring Experimentation: A Recap of the 2023 European Customer Advisory Board

By Maarten Plokker · November 29, 2023

On October 25th, SiteSpect team members gathered with our European customers at Friends Arena in Stockholm, home of AIK & Sweden’s National Football team.  “It’s always super exciting to host…

Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist

By Paul Bernier · November 13, 2023

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is…

Client-Side vs. Server-Side A/B Testing: Is One Better than the Other?

By SiteSpect Marketing · November 7, 2023

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a…

Experimentation Program Management: Ideas You Can Execute Immediately

By SiteSpect Marketing · November 3, 2023

Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.  Experimentation programs are broken down into ecosystems with…

Perfecting the User Experience in Healthcare: Balancing Compliance with Insight and Experience Optimization

By SiteSpect Marketing · October 26, 2023

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

By Paul Bernier · October 17, 2023

Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in your A/B…

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