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“If everything seems to be in control, you’re not going fast enough.” – Mario Andretti, champion racing car driver I recently returned from a trip to Italy where the speed…

To get the most out of your A/B testing program, analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data…

Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform,…

IBM Commerce just released the Eighth Annual Online Retail Holiday Readiness Report. The report confirms that consumers are accessing retail sites from their mobile devices more than ever before. The…

Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts….

They’ve been called digital natives, the Internet generation, and gen next. Whatever you call them, millennials are the most digitally connected generation and mobile is their primary channel of choice…