SiteSpect Blog

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

By Paul Bernier · December 20, 2023

Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers…

Acing E-Commerce A/B Testing: 5 Winning Experiments

By SiteSpect Marketing · December 6, 2023

A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom…

Exploring Experimentation: A Recap of the 2023 European Customer Advisory Board

By Maarten Plokker · November 29, 2023

On October 25th, SiteSpect team members gathered with our European customers at Friends Arena in Stockholm, home of AIK & Sweden’s National Football team.  “It’s always super exciting to host…

Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist

By Paul Bernier · November 13, 2023

There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is…

Client-Side vs. Server-Side A/B Testing: Is One Better than the Other?

By SiteSpect Marketing · November 7, 2023

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a…

Experimentation Program Management: Ideas You Can Execute Immediately

By SiteSpect Marketing · November 3, 2023

Efficiently managing experimentation efforts is essential for campaign success. However, many organizations lack these efforts which leads to chaos and poor results.  Experimentation programs are broken down into ecosystems with…

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