SiteSpect Blog

In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With…

Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there are now…

Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not just how…

A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement,…

If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing,…

When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage, convert, and…