SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. 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Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Leverage Geo-Targeting for Increased Engagement and Conversions

July 23, 2013

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Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores?

The best user experience and best online marketing campaigns leverage the user’s location to make a message more specific and relevant.

Today we want to share how you can use geo-targeting to increase engagement and conversion rates of new marketing campaigns. Let’s first dive in to some of the ways you can use geo-targeting.

Ways Geo-Targeting Can Be Used

The ultimate goal of marketing campaigns is to get your audience to perform a specific action. Geo-targeting helps increase the likelihood that this will happen.

Here are a few good starting points for using location-based targeting:

  • Offer incentives (sales, discounts, promotions) to visitors in a specific geographic area.
  • Target messaging to visitors based on proximity to a store, physical office location, or competitor’s location.
  • Share marketing messaging that specific to local advertising media markets.
  • Customize the language for a specific location.

Each of the above methods provides an opportunity to communicate with visitors on a more specific, targeted level. For example, if you are running a worldwide sales campaign in different countries, then customizing the messaging using the local language helps to encourage trust and increase conversions.

How to Leverage Geo-Targeting within Marketing Campaigns

Leveraging geo-targeting requires insight and knowledge into the specific geographic area that you are targeting. Your messaging should use insight and knowledge of the location being targeted to make sure that it is relevant for the audience. Using the key attributes of the location, you can begin to target the message for the audience appropriately.

For example, if you are targeting San Francisco, Dallas, and Newton, Massachusetts in a marketing campaign that features baseball tie-ins, then you should consider including the Giants, Rangers, and Red Sox respectively.

The use of geo-targeting can differ by industry, but there are some common best practices among geo-targeted marketing campaigns, such as:

Be specific: Geographically targeted messaging is relevant and specific to an individual location. Don’t just copy the same messaging used on other portions of your site; customize the messaging for the specific location. Do some basic research on the locations being targeted to learn more and come up with relevant messaging. If you need help finding information about the locations you are targeting, there is a wealth of insight available from census data (within the U.S.) and local town/city websites. If you can’t find information on a location using these sources, try a search for the town or city name.

Know your company’s market landscape for that area: If your company has a strong presence or reputation in a geographic area being targeted, be aware of it. This may mean that you don’t have to educate the audience about who your company is.

Know your competitors’ market landscape for that area: This is especially important when you are promoting local sales offers and incentives. Knowing what your competitors are doing and talking about within a particular area can be the difference between your messaging being relevant or irrelevant.

Be aware of the culture of that location: This can range from local sports teams to popular celebrity figures in the geographic area being targeted. Be aware of each of these elements within your messaging, and tie in elements of the culture to help relate to the audience.

Be aware of community landmarks: Community landmarks are a big part of culture within some locations. For example, if you are targeting San Francisco, be aware of landmarks such as the Golden Gate Bridge. If some of these landmarks are relevant to your audience or messaging, you can find a way to work them into targeting.

While these best practices for geo-targeting will help increase engagement and conversions, they lack some specific ways that geo-targeting can be used within different industries.

Here are some of the common use cases of geo-targeting within key industries:

Online Retail with Brick and Mortar Stores: Use store locations within the geographic area you are targeting to make your message more relevant.  For example, if you are promoting a baseball glove at a local store, let users know the location and distance of the retail store. You could use this with a coupon offer or have a time-related incentive (for example, visit the store between 8 a.m.-12 p.m. today to receive a discount). Be sure that store employees are aware of these incentives ahead of time.

E-commerce: Consider showing estimated shipping times (especially if they are short) to incentivize people to convert and make a purchase.

Financial Services: Use geo-targeting opportunities to engage the community and connect them with financial advisers. Location-based messaging should be considered for financial workshops, classes, and sharing details of incentives with the community; for example, a special promotion when opening new accounts at specific locations.

Travel and Hospitality: Consider using location, especially on mobile devices, as incentive for vacation travel and getaways. However, it’s important to consider excluding people who live in the geographic area you are targeting in your campaigns. For example, if you are promoting vacation deals to Orlando, then you want to consider excluding people in Orlando and possibly surrounding towns as well.

Media: Media has a great opportunity to use cultural references and offers that increase engagement and conversion rates when geo-targeting. For example, share advertiser-specific offers or upcoming media opportunities that are location-specific.

Remember that the key to geo-targeting is testing, so craft a compelling message for a specific location and then test it against other messages and offers.  As you continue to test geo-targeted marketing messaging, you will gain a data-driven understanding about locations and what each audience prefers. Use this information to implement targeting campaigns that perform well with your audience and generate business results.

 

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