SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How to Test and Optimize While Doing a Site Redesign

May 14, 2019

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So, you want to do a site redesign. Maybe you’re doing a complete rebranding, updating your look and feel for the season, or changing the structure of a single page. Maybe you’re creating device-specific checkout pages or product images. No matter what your redesign entails, you’ll need to know how it impacts all of your metrics, and to do that you’ll need to thoroughly test all of your changes. In this blog, I’m going to walk through best practices for implementing a redesign, as well as common pitfalls to avoid.

Test Ahead of Implementation

The best thing you can do for your redesign is to start testing before you launch your new site or pages. There are plenty of circumstances where this isn’t possible — a brand image decision, for example — and I’ll walk through what to do in that case a little later. However, testing throughout the design process will give you the knowledge and agility for biggest impact possible. To do this, introduce each element of your redesign individually first, then start testing it in conjunction with the rest of your design changes.

Testing in Action

Let’s use the homepage update from Adventures In SiteSpect. You can scroll through the images in that blog to see the changes my colleague Ruby made to an ecommerce homepage, but the changes were as follows:

  • Swap out hero image
  • New hero copy
  • New featured items
  • New Call to action

new seasonal homepage

The goal of the changes in this case was to increase purchases of seasonal items for specific customers. However, there are a number of conversion points on the page, and a number of ways for customers to interact with the design. Since that’s the case, it would be a mistake to group together the entire design and then test it as a whole. If you did that, your results — good or bad — would be misleading and harder to replicate. For example, clicks on the primary CTA button could go down from the control, but that change could be caused by the CTA copy, the button color, the button placement, or something non-button related at all, like the hero image!

Testing everything at once obscures insight into what elements helped or hurt conversions.

Instead, you would set up a series of independent campaigns tested against the original homepage. But, it’s not quite as simple as testing each element on its own because some elements depend on each other or only make sense when paired. This is where multivariate testing comes into play.

Multivariate Testing for Codependent Elements

Sticking with the example of a homepage CTA, before you even touch the hero image you should test the CTA copy on its own. The problem is that there are a number of factors involved: copy, color, placement, font, size, style. In SiteSpect, you can create a Multivariate Test where the program will automatically create every possible combination and test them each with equal traffic. Of course, some combinations may be out of the question (ie white text on a white button, or color combinations that clash with your brand guidelines). If that’s the case, you can just turn off those variations. On the other hand, you may only have a few possibilities even worth testing — in that case, you might build the test manually.

Once you have a winner (or two) for one element, you can test other elements and start putting them together. Remember, depending on your traffic volume, you can have several of these experiments going at once — one to figure out the optimal CTA, and one to test the hero image, for example. So this process doesn’t need to drag out your design process. In fact in most cases it speeds it up because you have the information to back your design choices.

If you can start this testing process before you have a “final” design, or test in tandem with designing, then you’ll have the space for a truly data-driven design based on actual user experience.

When You Have to Implement a Full Design

Testing during design is the ideal situation, but there are plenty of cases where you just can’t. Some that I’ve worked on include: a new logo necessitates a new color scheme and font style, a company-wide shift in business focus and goals, a new software acquisition that needs real estate on the website, or many more. If this is you, the biggest mistake you can make is testing your entire new design as one variation against your control.

Even if you test your new design as one variation and it wins, you’ve lost out on valuable information that would drive optimization in the future. Instead, measure each element of the site independently. That way, if there is one element dragging down your metrics, you can at least mitigate the effect. Or, if one element increased conversions, you may be able to implement in additional locations.

Testing in Action

Let’s go back to the seasonal home page example. Let’s say you’re given this completed design and now you need to test and implement it. You should implement those changes in SiteSpect first, and separate each component into separate variations (essentially following the ideal process above). The difference of course is that you have some more limits to what you can work with.

As you create this new design in SiteSpect, you should separate out each element. In this case, as above, you have your hero and copy as one variation, your CTA button (including button copy, placement, and color as a Multivariate test), and if you were to scroll down a new set of featured products.

When you get your metrics, you’ll be able to see which elements helped conversions and how they worked together.

How to Execute a Successful Redesign

When you redesign any part of your digital experience, keep in mind that elements work together, but also individually. If your test results are flat or unclear, can you break your variations into more distinct elements?

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About Sally Hall

Sally Hall is an Optimization Consultant at SiteSpect, guiding SiteSpect users on the road to optimization. She has more than 10 years of experience as a web optimizer and testing manager for enterprise brands. She is based in Austin, Texas.

Email Sally Hall

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