SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How Temple & Webster Excels with Server-Side Testing

Temple & Webster is Australia’s leading online furniture and homewares retailer. The brand offers over 120,000 products, the largest range of any online retailer in the category, so website testing and optimization plays a central role for the business.

Since 2018, Temple & Webster’s digital marketing, product, devops and technology teams have worked with SiteSpect to optimize their online store, and they’ve seen substantial benefits. Calvin Brodie, Head of Product at Temple & Webster says, “For a company of our size, a 1% revenue increase is a 7-digit number, so every chance for optimization counts.” Conversion improvements have a big impact on the company’s bottom line.

Improving conversion means improving the customer experience too. “If you’re not continuously running optimization tests, you’re probably frustrating your customers and you’re definitely leaving money on the table,” says Brodie.

With a long-standing investment in web optimization and testing, Temple & Webster have refined their approach and embraced optimization site-wide, especially by using Origin Experiments©, SiteSpect’s unique “in the flow” server-side approach, to refine and improve the functionality of their digital experiences beyond look and feel.

Temple & Webster’s Key to Success

Temple & Webster had tested other optimization tools in the past, but felt they fell short when it came to really moving the needle. Specifically, they found tools that focused primarily on client-side look and feel changes didn’t provide the level of sophistication they required, and any server-side offerings fell short in complexity, workflow, or integration capability. Because of SiteSpect’s patented reverse proxy architecture, they were able to start experimenting at the origin without disrupting the existing code or impacting site performance. Mike Henriques, CIO at Temple & Webster says about doing Origin Experiments©, “You simply must be doing this. We haven’t seen a tool that has allowed us to do as much complex and statistically significant testing as we have been able to do with SiteSpect.”

Since implementing SiteSpect in 2018, Temple & Webster consistently has at least four Origin Experiments© running and four client-side experiments running at any given time. Henriques describes SiteSpect as, “complexity at our end, and simplicity on the SiteSpect side.” SiteSpects integrates completely with the Temple & Webster online presence, meaning the team can test anything and everything related to their site, whether it pertains to an internally built tool or a third-party service.

Importance of Data-Driven Decisions

Temple & Webster have always provided a customer-focused, data-driven digital experience, and with a strong testing and optimization program they can understand the impact of any change on any channel. Brodie mentions that, “the most valuable insights aren’t necessarily the obvious big wins or losses. Instead, the most valuable results are those that differ from our hypotheses, common wisdom or accepted UI or UX ‘best’ practices.”

While there are some great standards out there about what type of copy, font, or search algorithm work best, the actual results are incredibly site and context specific. As Bodie says, “when the data differs from expectations, that’s where you really make data-driven decisions.” He also noted that SiteSpect’s technology provides better data accuracy, more seamless integration and visibility across the entire customer journey compared to what they experience with tag-based vendor tools.

Testing Across the Company

With the measurable successes Temple & Webster have seen with SiteSpect, and the “second to none” support, as Brodie and Henriques noted, testing and optimization has begun to spread throughout the organization.  Temple & Webster merchandising and marketing teams have taken some of the A/B testing into their own hands, meaning they can more efficiently validate and improve their work. Henriques says that SiteSpect is “enabling more of the business to be self sufficient in testing some of their own hypotheses, which they couldn’t do before. And that’s a hugely positive driver of our culture of data-driven innovation.”

Spotlight: A Mobile Page Redesign

Recently, Temple & Webster launched a page redesign for their mobile site. As part of the process they tested all of their important metrics on the new experience. After that initial round of testing, they discovered that the results were inconclusive, and it wasn’t clear which components of the site were helping or hurting conversions. This type of result is fairly common in testing if a lot of changes appear in one variation, and it’s a stepping stone to further inquiry.

From this initial result, the team worked with SiteSpect to break down the new mobile page into smaller pieces, creating new variation groups for each change. Temple & Webster then rolled out each change on its own to learn the impact each element had both individually and in conjunction with other elements via multivariate testing. By isolating each change, the originally flat result took on a whole new shape. It turned out that just one element caused a negative turn in conversions, and that without that single element the redesign increased conversions significantly.

With this knowledge, Temple & Webster not only fine-tuned their mobile page redesign, but also found a potentially problematic site component that they could move forward to test and then address site and device wide.

Conclusion

Since implementing SiteSpect, Temple & Webster have taken advantage of the breadth of capabilities it offers — using Origin Experiments© extensively, putting optimization in the hands of many departments, and collecting accurate and thorough data about their user experience. Brodie and Henriques emphasize the partnership with SiteSpect consultants as key to their success.

 

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