Google AdSense Tracking Challenges that SiteSpect Solves with Integration

December 8, 2021

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Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. 

Google AdSense provides a way for sites to create additional revenue by publishing ads alongside their own online content. The ads are created and paid for by advertisers who want to promote products and AdSense matches those ads to a site based on its own content and visitors. In 2021, over 38.3 million websites used AdSense.

Optimization is the process of making changes to improve the quality of your site, the traffic on your site, and the performance of your AdSense ads. Depending on your optimization goals, this might mean modifying your site or your ad implementation. Optimization can help you grow your AdSense revenue, improve the usability of your site, and get more traffic, etc.

If you want to optimize the ads on your site, you need to tie behavior data from your site and whatever they did after they clicked on the ad. This presents a challenge for the marketer because they want to personalize a web experience and show particular ads to that user.

  1. Did the user even click on the ad?
  2. What happened after they clicked on it? Did you earn revenue?
  3. How can we tie the data from before they clicked on the ad to after they clicked on the ad?

With SiteSpect’s integration of AdSense data, we’ve become the first optimization platform to be able to pull AdSense data into an optimization campaign and maximize this revenue stream for your site.

To get more information about our Google AdSense Integration, or to set up a demo, click here.

To learn more about SiteSpect, visit our website.

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Justin Bougher was the VP of Product at SiteSpect.

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