Success Stories

This week’s fail was informed by a major success. A change that boosted conversions on one page ended up causing a very different result when reproduced. Less Distraction A large clothing retailer conducted some A/B tests and determined that removing suggested items from its Cart page increased conversions. The suggestions ended up serving more as…

There are some sales strategies that work wonders in brick and mortar stores, and logically seem like they would translate to ecommerce. It only makes sense to A/B test them out, right? Like a Kid in a Candy Store A large office supplies ecommerce saw steady revenue increase by implementing a “candy aisle” concept shelf…

For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. Not every new idea can be a winner. Luckily, optimization A/B testing is the one place where seeing revenue loss can let you express a sigh…

This week’s Best A/B Testing Fail of the Week celebrates the anticlimactic results. The A/B tests that you expect to make all the difference but turn up nothing. More often than you might think, big wins can come out of unimpressive results. Here’s one case where that was especially true. Big Change Makes No Difference…

There’s one part of winning that most of us forget to talk about: Losing. The only way to really win big is to take big risks, and those risks sometimes teach you what not to do. In the business of A/B testing and optimization, you’ll have to face some losses before you find a winner.…

Over the course of years of testing, OnlineLabels.com has gained key insight into how to truly be a data-driven marketer. We sat down with Steven Leung, Director of Marketing at OnlineLabels.com, to discuss the state of user-testing. More information about the company can be found at OnlineLabels.com.