Success Stories

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The Best A/B Testing Fail of the Week: Search Bar Snafu Sent This Brand on the Hunt

There’s one part of winning that most of us forget to talk about: Losing. The only way to really win big is to take big risks, and those risks sometimes teach you what not to do. In the business of A/B testing and optimization, you’ll have to face some losses before you find a winner.…
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How OnlineLabels.com Uses Data to Drive Growth

Over the course of years of testing, OnlineLabels.com has gained key insight into how to truly be a data-driven marketer. We sat down with Steven Leung, Director of Marketing at OnlineLabels.com, to discuss the state of user-testing. More information about the company can be found at OnlineLabels.com.
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FullBeauty Brands Uses SiteSpect to Optimize the Shopping Experience Across its Multiple Websites

SiteSpect has published a new client case study with FullBeauty Brands. Here’s a brief synopsis: Challenge: With eight online shopping sites in its portfolio, FullBeauty Brands required a powerful, precise, and reliable A/B testing and optimization solution. Solution: The company chose SiteSpect, the only optimization solution that enables companies to A/B test every part of…
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Blogs: Quill Enhances its Check-out Experience with SiteSpect

SiteSpect has published a new client case study with Quill. Here’s a brief synopsis: Challenge: Customer feedback indicated that Quill’s online check-out experience was complicated and lengthy, resulting in lower conversions. Solution: A/B testing with SiteSpect enabled Quill to determine which website changes quantifiably improved the check-out experience. Results: Overall site conversion improved 57 basis…
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Optimization Success Stories

If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies. Case Study: Multivariate Testing for CTA Buttons: A travel booking site experiments with their call to action buttons using multivariate testing and sees huge conversion improvement. Case Study: An…
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How Intuit Created a Better Customer Experience with SiteSpect by Improving Site Performance

SiteSpect has published a new client case study with Intuit. Here’s a brief synopsis: Challenge: Intuit Payroll discovered that its website performance (from a page speed perspective) was hindered by a number of issues, including legacy page tags from its previous A/B testing tool. Solution: SiteSpect, which uses a tag-free approach to optimization, enabled Intuit…
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