Success Stories

A/B Testing Promotional Messaging Finds Big Wins for Retailer

Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization A/B tests, where you can learn about what went right, what went wrong, and…
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Brand A/B Tests Payment Terms and Sees Big Wins

Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization A/B tests, where you can learn about what went right, what went wrong, and…
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Case Study: Pop Up Information Increases Conversions

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you might…
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Personalized Promotions Raise Conversions

There are a lot of ways to personalize the user experience, for example by location, item views, user profile, time of day, and more. This brand, a top chain of health food stores with a large ecommerce business, regularly tests personalized campaigns as part of their effort to continually improve user experience and conversions. In…
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Brand Limits Navigation Options and Increases Conversions

Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization A/B tests, where you can learn about what went right, what went wrong, and…
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A Picture is Worth A Thousand Conversions: Great Examples for A/B Testing

Are you thinking about testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization A/B tests, where you can learn about what went right, what went wrong, and where…
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