Success Stories

What’s the best way to inform customers about next day delivery? This question drove the case study below, and the answer drove revenue in a big way. The Organization UK based health foods retailer with a large ecommerce presence. The Project This retailer offers next day delivery, but it wasn’t promoted prominently on their product…

This university website had featured landing pages with program information for years. However, they wanted to provide more helpful information to prospective students right off the bat (and increase form submissions and enrollments). They speculated that site visitors would benefit from more prominent information about starting dates and registration dates. This case study dives into…

A top pet supplies retailer A/B tested a change that they hoped wouldn’t make waves. It ended up improving conversions by 15%.   The Brand A leading national pet retailer with 1,500 locations across the U.S. and Canada and a major online component. See Their Previous Case Study The Project This pet store sells a…

Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you…

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you might…

Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization A/B tests, where you can learn about what went right, what went wrong, and…