Success Stories
Case Study: Adding a CTA for Out of Stock Items
By Luke Hardwick •
Using SiteSpect, this organization was able to add a CTA for out of stock items while integrating with their inventory software. This UK based health food retailer has a huge ecommerce component, and is always A/B testing ways to improve their user experience or streamline the shopping process. This brand had previously A/B…
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Case Study: eCommerce Updated PDP Information to Increase Sales
By Luke Hardwick •
This brand redesigned their product detail pages to feature delivery information more prominently. They saw a huge upturn in conversions. The Organization A UK based bathroom furnishings retailer with online only sales. The Project This company had recently migrated to a new CSM, which revised the information on their product detail pages (PDP). The…
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A/B Testing Next Day Delivery Messaging
By Luke Hardwick •
What’s the best way to inform customers about next day delivery? This question drove the case study below, and the answer drove revenue in a big way. The Organization UK based health foods retailer with a large ecommerce presence. The Project This retailer offers next day delivery, but it wasn’t promoted prominently on their product…
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A/B Testing Urgency Messaging Across Four Domains
By Luke Hardwick •
This university website had featured landing pages with program information for years. However, they wanted to provide more helpful information to prospective students right off the bat (and increase form submissions and enrollments). They speculated that site visitors would benefit from more prominent information about starting dates and registration dates. This case study dives into…
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A/B Testing Product Images: Dog Models Against Model Dogs
By Kate Orchard •
A top pet supplies retailer A/B tested a change that they hoped wouldn’t make waves. It ended up improving conversions by 15%. The Brand A leading national pet retailer with 1,500 locations across the U.S. and Canada and a major online component. See Their Previous Case Study The Project This pet store sells a…
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Testing Login Options for Increased Membership
By Kate Orchard •
Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you…
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