Success Stories
Case Study: Multivariate Testing for CTA Buttons
By Kate Orchard •
THE ORGANIZATION A travel booking agency for young professionals. THE PROJECT Website data showed the customers were getting stuck on mobile devices at the tour info page and not moving forward to get quotes. The goal of this project was to get more customers to get a quote and book a trip. THE A/B TEST…
Read More Case Study: Product Results Page Redesign Improves Customer Experience
By Luke Hardwick •
This hotel improved the customer experience on their product results pages, and saw a huge lift in engagement. The Organization A UK based luxury hotel chain. The Project Website data showed that when customers arrived on room or suites results pages, almost 70% of customers exited the site without engaging with room information or progressing…
Read More Case Study: Using A Simulated Payment Option To Determine Demand
By Luke Hardwick •
We hear a lot about brands using SiteSpect for vendor testing, and that is a great use case for our unique architecture. But this case study gives a great example of using A/B testing to determine whether you need to add a vendor at all, and uses creative KPIs to understand customer behavior. PayPal is…
Read More Case Study: An eCommerce Experiments With Their Product Detail Pages
By Kate Orchard •
The quantity selector, a standard feature on ecommerce sites, gets rethought in this case study. The result was huge. The Organization A US based apparel and lifestyle brand with a significant online component. The Project Like most retailers, product detail pages for this brand included a quantity selector. However, site analytics and customer behavior showed…
Read More Case Study: Adding a CTA for Out of Stock Items
By Luke Hardwick •
Using SiteSpect, this organization was able to add a CTA for out of stock items while integrating with their inventory software. This UK based health food retailer has a huge ecommerce component, and is always A/B testing ways to improve their user experience or streamline the shopping process. This brand had previously A/B…
Read More Case Study: eCommerce Updated PDP Information to Increase Sales
By Luke Hardwick •
This brand redesigned their product detail pages to feature delivery information more prominently. They saw a huge upturn in conversions. The Organization A UK based bathroom furnishings retailer with online only sales. The Project This company had recently migrated to a new CSM, which revised the information on their product detail pages (PDP). The…
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