Success Stories

While having a large inventory can be a brand’s greatest strength, it can also lengthen the customer journey and make it difficult to surface categories, promotions, financing programs, and more. Many large retailers face this challenge. This major US-based home goods retailer found a creative way to solve this problem, and in doing so they…

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information they perceive as unnecessary, any extra fields within the checkout can give users the impression more effort is required and this can lead to increased…

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the higher price, the savings, and the lower price aren’t communicated just right you could lose out on the conversion benefit of the sale altogether. For…

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even bigger role in helping customers find what they need. One SiteSpect client, a large grocery chain in the UK, felt that their mobile on-site search…

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details to secure each user’s booking, but does not actually charge the card until the time of the stay. The brand suspected that this detail caused…

Optimization is all about providing the best possible customer experience. How do we reduce friction, get customers the information they need, and give them a great experience online? For this brand, a big part of meeting this goal is requiring customers to login in order to purchase. This is a major retail chain selling grocery,…