Success Stories

Increasing Adds to Cart and Orders by Optimizing Price Display

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the higher price, the savings, and the lower price aren’t communicated just right you could lose out on the conversion benefit of the sale altogether. For…
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Testing A Persistent Search Bar on Mobile

On-site search is an important feature for any online business, and it is especially essential for mobile sites. With limited real estate for navigation or promotions, search plays an even bigger role in helping customers find what they need. One SiteSpect client, a large grocery chain in the UK, felt that their mobile on-site search…
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How to Increase Clarity Around “Pay Later” Checkout Flows

Recently, I worked with a large, high-end hotel brand to help them optimize their check out process. Like many hotels, the checkout flow includes a place to enter payment details to secure each user’s booking, but does not actually charge the card until the time of the stay. The brand suspected that this detail caused…
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Phone Calls Are So 2002: Great Examples for A/B Testing

Optimization is all about providing the best possible customer experience. How do we reduce friction, get customers the information they need, and give them a great experience online? For this brand, a big part of meeting this goal is requiring customers to login in order to purchase. This is a major retail chain selling grocery,…
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Case Study: Featured Programs Lead to More Enrollments

In this A/B test, featuring certain items on the homepage was a big success — but only if the full list of offerings was also visible. The Brand A private, non-profit, accredited university in New England with a huge offering of on-campus and online programs ranging from Associate to Doctoral degrees. The University serves over…
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Case Study: A/B Testing Streamlined Checkout Flow for Better CX

In marketing and optimization we talk a lot about reducing friction to conversion, but it can at times be hard to quantify. In this A/B test, the optimization team had a suspicion that an unnecessary checkout step might be causing drop-off without adding much value, and so they put the question to a A/B test.…
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