Success Stories

Success Story: Repositioning Product Recommendations

Product recommendations have been shown to improve adds to cart, purchases, revenue, engagement, and customer satisfaction. They help customers find what they’re looking for, give them ideas for additional products, and help replicate the personal in-store experience. However, they are only effective if customers see them at the right time. This outdoor clothing and gear…
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Success Story: Optimizing Top Navigation for Mobile

Website navigation not only helps visitors get around your site, it also advertises the site’s offerings. However, because of the limited real estate on mobile devices, making the best use of the main navigation can be tricky. How much should you display? What should be persistent, and what should live behind a click? How are…
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Case Study: Moonpig Increases Conversions by Optimizing Product Recommendations

Moonpig is a UK-based retailer specializing in unique and personalized cards and gifts. With over 10,000 card designs along with a large selection of gifts, such as food, drink, flowers, personalized mugs, and much more, continually optimizing the digital experience is crucial in order to surface the right products to the right customer at the…
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Liquor Retailer Streamlines Product Detail Page for 18% More Order Confirmations

Product detail pages are one of the most important factors for conversion for ecommerce sites. It’s typically the last stop a user takes before adding an item to their cart and is where they learn about the product. Like most retailers, this major liquor chain with a large online inventory has a lot of important…
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Home Goods Store Generates Millions in Additional Revenue per Week

While having a large inventory can be a brand’s greatest strength, it can also lengthen the customer journey and make it difficult to surface categories, promotions, financing programs, and more. Many large retailers face this challenge. This major US-based home goods retailer found a creative way to solve this problem, and in doing so they…
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Do Shorter Forms Really Convert Better?

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information they perceive as unnecessary, any extra fields within the checkout can give users the impression more effort is required and this can lead to increased…
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