Marketing

SiteSpect’s Visual Editor allows you to design anything you’d like — including on an SPA — without getting into the code at all. It’s perfect for designing and implementing variations quickly, and is accessible and intuitive for marketers who may not have coding experience. In this blog, I demonstrate how it works by making site-wide…

Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one of the key areas in your A/B testing plan. There are a number of elements that can be A/B tested within on-site search, such as…

One of the most common compromises marketers end up making when doing digital optimisation is choosing between maintaining hard-earned SEO, or focusing on equally hard-earned CRO on their sites. This lose/lose choice comes from a couple of places: redirects kill page authority by about 10% according to some research, Google penalises pages for “cloaking” if…

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects. Safari will now by default block all first-party and third-party tracking cookies, and Firefox will block all third-party tracking cookies. These changes are in response…

If you’ve heard about Safari Intelligent Tracking Prevention and Mozilla Enhanced Tracking Protection you’re probably concerned about how these changes will impact your data quality and the viability of your marketing efforts. On June 27, we’ll be holding a live webinar, “A/B Testing and Web Optimization is About to Change: What You Need to Know.”…

We’re excited to announce our newest SiteSpect feature: Real User Monitoring (RUM). You know that site performance affects your conversion goals, and you’re invested in A/B testing and personalization to optimize your customer experience. Now, with SiteSpect, you’ll get total visibility into how real people interact with your site and how site performance affects user…