Marketing Lessons I’ve Learned from The X-Files

This blog is about something very near and dear to my heart… Aliens. More specifically, the alien-centric, decades-spanning masterwork, The X-Files. This show has got it all, and, as a marketer, it has taught me lot. You have Dana Scully, the scientist with an open mind but a strong sense of integrity and insistence on…
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The Royal Wedding: A Case Study in Seamless Third-Party Integration

The upcoming royal nuptials between Meghan Markle and Prince Harry really got us thinking. Just like the happy couple, here at SiteSpect we operate a transatlantic, US-UK union. We’d never presume to speak on behalf of the happy couple but we’re pretty sure they’ve learnt a lot from us and how we operate. Back in…
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Trouble in Westeros: A/B Testing and Optimization in Game of Thrones

We are two weeks out from the final season premiere of Game of Thrones — but if you’re anything like me then you knew that already. As we ramp up to the big day and scrutinize every tweet, interview, and insta from any cast member, I’m also looking back on the show for some professional guidance.…
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