How Tos

Thanks to features like Visual Editors, you can do a lot of experimentation on your website without using any code. This means marketers and others who are responsible for conversions, but don’t necessarily have a technical background, can be hands on with digital optimization, and that’s great. But there may be a time when a…

B2B websites face some unique challenges in A/B testing and digital optimization versus B2C sites. Your target audience is typically a group rather than an individual, and you may be dealing primarily with site users behind a portal or login. Further, B2B sites typically sell items at a larger scale or a higher price point,…

When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends — just as important as improving metrics across your digital channels is communicating those results across your organization. It can be a challenge to do this…

Product recommendations are an excellent way to optimize the customer experience and drive conversions. They allow you to create an in-store experience for your online customers all while boosting metrics like average order value and revenue. However, it’s important to remember that product recommendations aren’t one-size-fits all; what works for one online business might not…

Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere.  As consumers continue to opt for digital experiences, the number of businesses migrating online will likely keep growing in the years to come. The thing about shops migrating online is that sometimes online shopping becomes a bland, uniform affair of…

Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we get to settle those debates once and for all: should the Buy Now button be green or blue? What’s the best phrase to convey our…