How Tos

Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…

More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization from retailers. Putting customer experience at the forefront of your digital strategy is the key to a brand’s success. Optimizing the online shopping journey isn’t just about better,…

Choosing an optimization solution suite provider is a daunting task. Especially, if you’re new to the landscape. When vetting solutions, you don’t always know the right questions to ask or what answers to have readily available for the person on the other side of the phone or computer screen. I’ve been with SiteSpect for over…

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services. Often used as an integral piece of a content marketing strategy to allow a company to host all the content it creates. The ultimate goal…

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning, implementation, and measurement. In this article, we’ll look at three critical elements for implementing a profitable optimization program: Forming a Great Experimentation Team Creating an…

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach when starting out with experimentation for a variety of reasons.  If you are starting an A/B testing program from scratch or starting a new site…