How Tos
Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing
By Tim Hudson •
Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to maximize (or minimize) at least one specific behavior about a user, a visit, or page performance. These are metrics we call key-performance indicators (KPIs). With…
Read More Researching Software Applications, the Marketer’s Guide to G2
By Kevin Plankey •
When you work as a digital marketer most of your career, there will be a time you get the green light to start researching software applications that will make your job easier. But the question remains: which application will be the right fit for you and your company? Prior to SiteSpect, I’ve previously worked for…
Read More Overlooked Features: Personalizing the Customer Journey Using Segmentation
By Tim Hudson •
At the heart of all AB testing is the desire to better understand the customer and improve their experience on your website. While the standard AB test itself tells us much about what the collective opinions are of those who are sampled by the campaign, there is a wealth of insight to be learned by…
Read More The Marketer’s Conversion Rate Optimization Checklist
By Kevin Plankey •
Every marketer responsible for website conversions would love to have more of something. That something could be more leads or maybe it’s more purchases. But regardless of what that something is, you need the power of conversion rate optimization. If you are not optimizing your site via A/B testing, you are likely not making the…
Read More Google AdSense Tracking Challenges that SiteSpect Solves with Integration
By Justin Bougher •
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression…
Read More What E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them
By Kevin Plankey •
Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
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