How Tos

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How Product Recommendations Can Replicate the In-Store Experience

More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization from retailers. Putting customer experience at the forefront of your digital strategy is the key to a brand’s success. Optimizing the online shopping journey isn’t just about better,…
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How to Prepare for a Discovery Call with SiteSpect

Choosing an optimization solution suite provider is a daunting task. Especially, if you’re new to the landscape. When vetting solutions, you don’t always know the right questions to ask or what answers to have readily available for the person on the other side of the phone or computer screen. I’ve been with SiteSpect for over…
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How SiteSpect Improves Conversions, a Use Case for the Financial Sector

Blogs are a popular way most businesses look to communicate with their customers and prospects to share helpful information, as well as news or details about their products or services. Often used as an integral piece of a content marketing strategy to allow a company to host all the content it creates. The ultimate goal…
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Building a Successful Optimization Program

If you are an ecommerce or digital business with high traffic volume, you might be considering or re-evaluating your optimization program. Building a successful optimization program depends on careful planning, implementation, and measurement. In this article, we’ll look at three critical elements for implementing a profitable optimization program: Forming a Great Experimentation Team Creating an…
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Overlooked Features: Understanding SiteSpect’s Personalization Campaigns to Optimize CX

When it comes to website optimization and experimentation we often find the biggest area of focus centers around improving the customer experience for all users. This is a sensible approach when starting out with experimentation for a variety of reasons.  If you are starting an A/B testing program from scratch or starting a new site…
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Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing

Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to maximize (or minimize) at least one specific behavior about a user, a visit, or page performance. These are metrics we call key-performance indicators (KPIs). With…
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