How Tos
A/B Testing Mistakes and How to Avoid Them Part 3 – Doing Too Much at One Time
By Kevin Plankey •
When you first start managing an A/B testing and optimization program, the possibilities can be both exciting and overwhelming. Chances are you’ve had a running list of improvements you want to make to your site and are eager to finally implement and test those. However, despite the temptation to jump into everything all at once,…
Read More A/B Testing Mistakes and How to Avoid Them Part 2 – Setting the Wrong Metrics
By Kevin Plankey •
Several months ago, I posted about mistakes to avoid when A/B testing. Over the next few weeks, I want to get into a little more detail about other mistakes to avoid when A/B testing. This week, we’ll talk about setting the wrong metrics. Setting the Wrong Metrics It takes some experience to know all the…
Read More 5 Challenges to Overcome When Starting a Testing Program
By Kevin Plankey •
If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you might face and how to overcome them. 1. It is unclear how visitors interact with your site. No matter where you are in the A/B…
Read More Optimization Planning Guide for the New Year
By Kevin Plankey •
Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation should be part of your digital strategy all the time, but if you’re just starting out in the experimentation space, it’s best to establish a roadmap for…
Read More Building A Culture Of Optimization: What’s In It For You?
By Kevin Plankey •
Instead of going with a gut feeling that a new website banner or offer is going to hit it out of the ballpark, retailers are relying more and more on data-driven strategies to drive measurable results with their web and mobile experiences. A/B testing and optimization has been widely adopted in the online retail space…
Read More SiteSpect’s Guide to the Holiday Season – 13 Posts to Improve Conversions
By Kevin Plankey •
Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%, it’s unlikely prices will drop significantly by the time the holiday shopping season rolls around. Brands will need to think more strategically. If you are like most…
Read More Subscribe to our blog:
[hubspot type=form portal=7289690 id=55721503-7d2c-4341-9c5f-cd34a928a0dd]