Best Practices

It can be difficult to identify and prioritize which components should be A/B tested to best help reach your established KPIs and business goals. Fortunately, good discipline around experimentation can help with e-commerce optimization and can be a continuous process that ensures you are constantly improving the overall shopper experience. Below are some A/B testing…

When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain to “ease of use” optimizations like ensuring that call-to-action buttons are above the fold, that every step in the conversion process is efficient with no unnecessary form…

If you’ve determined that you need an A/B testing and optimization program, but feel overwhelmed about where to start, let this article guide you through the five essential roadblocks you might face and how to overcome them. 1. It is unclear how visitors interact with your site. No matter where you are in the A/B…

Guest Author Alun Lucas, Zuko Analytics Forms are often the neglected stepchild of the optimization process. Despite being the most sensitive part of your site where your customers commit their precious personal or financial information, forms are often treated as an afterthought; grafted onto a site build or experimentation program after the “sexier” elements like…

Every day, potential customers come to us looking to upgrade their current tool. In most cases, the person tasked with this project is in the marketing department and is looking for a tool that helps them (and their bosses) achieve a short-term goal like increasing the cart conversion rate or average order size. But the…

All marketers have asked themselves at one time or another how to move from the current state of ho-hum to providing experiences that wow prospects. Depending on the level of experimentation your brand is engaged in today, this can be a short journey or a long arduous road to recovery. In either case, you must…