Best Practices
New Optimization Buyers Kit Now Available from SiteSpect
By SiteSpect Marketing •
SiteSpect has released a new, free Optimization Buyers Kit. It is available to download at: here. The Optimization Buyers Kit is designed to provide marketers with the information they need to find the right optimization solution for their specific needs and make a measurable impact with effective and creative A/B testing strategies. Optimizing the entire…
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How to Cure Priority Paralysis: Using an Action Priority Matrix
By Luke Hardwick •
Sometimes, having too much choice leaves you paralyzed. This is especially true if you work in optimization. Website stakeholders from all over your company are generating lots of A/B test ideas because they know that A/B testing live traffic yields powerful results. They’ve also heard the buzz that you and your optimization team have proven…
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7 Fresh A/B Testing Ideas to Maximize Optimization
By SiteSpect Marketing •
Every once in a while it pays off to “A/B test outside the lines.” Don’t get stuck in an A/B testing rut and run the same old A/B tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site A/B testing plan, and start A/B testing new elements…
Read More Why Math Matters
By SiteSpect Marketing •
Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running your A/B test campaigns. In addition to everything you do, it is important to understand how A/B test and multivariate test results are derived. Math…
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How to Ramp Up from a Few A/B Tests to Hundreds of Tests in 9 Months
By SiteSpect Marketing •
If you want to run more A/B tests, it is critical to understand how to scale your optimization organization. We chatted with Bobby Patterson, Founder and CEO of Optimetrum and former head of the digital analytics and optimization group at Target, a SiteSpect client. He spoke about how companies can benefit from the best practices…
Read More How Marketing and IT Can Win Together
By SiteSpect Marketing •
Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, “If we both do our jobs, we’ll never have to talk to each other again.” It should be little wonder, then, that that company is no longer in business. If marketing and IT are…
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