Best Practices

Blog Post: 12 Strategies for Improving Conversions

If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect’s latest e-book, called “12 Strategies for Improving Conversions.” This e-book explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers — the elements that are either helping or hindering the effectiveness of your website. Once…
Read More

Holiday A/B Testing Ideas

Cyber Monday is a little more than a month away, and now is the time to make sure you’ve clearly defined your online sales goals, strategies and tactics. According to comScore, Cyber Monday 2012 sales grew by 17 percent compared to the previous year. Cyber Monday spending reached $1.465 billion, representing the heaviest online spending…
Read More

Ideas for Improving Conversions…and Sales

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from A/B testing your own site. Before getting to conversion rate optimization advice, the first step you should take is to look at your web analytics to…
Read More

A/B Testing and Experimentation Lessons From the Boston Celtics and Moneyball

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team. Recently we have begun seeing this statistics-based approach in other sports, such as basketball.…
Read More

Optimization Planning 101

When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage, convert, and retain your customers. Whether you have been A/B testing for years or you are just getting started, running a successful optimization program depends on defining…
Read More

Your Optimization Trajectory

Successful optimization programs gather momentum over time. While we tend to focus on the trajectory of individual campaigns, I recommend tracking the trajectory of your overall program just as closely; how quickly you gather momentum will depend largely upon how well you understand how you got to where you are today. Here are a few…
Read More

Subscribe to our blog: