Best Practices

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3 Reasons to End Your A/B Test

How do you know when to end your A/B test or multivariate test? Many optimization teams stop their A/B tests too early; others run them too long. We chatted with Paul Terry, Senior Optimization Consultant at SiteSpect and former Web Optimization Analyst at PRIMEDIA, to find out what to consider before ending an A/B test.…
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5 Steps to Ignite Your Optimization Program

Website A/B testing teams often ask us how to scale their optimization programs to deliver more powerful results. Whether creating a new optimization team from the ground up or updating an existing one, you’ve got to base your actions on well-developed strategic plans. These five steps will start a fire under your optimization program: Develop…
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Four Tips For Building A Culture Of Optimization

An inclusive approach to optimization increases the likelihood of success. Kim King, our Chief Marketing Officer, recently posted about the “why”of building a culture of optimization. But what about the “how?” How can your team or company build an optimization culture? Here are four tips to help you do just that. SiteSpect recently sponsored the…
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SiteSpect Enables Programmatic Approach to A/B Testing with Major Expansion of its APIs

If you’ve ever wished for a programmatic approach to experimentation, you’re in luck! Today SiteSpect announced a major expansion to our APIs, which extend the functionality of our site optimization platform. The APIs enable automated optimization and broad programmatic control over SiteSpect, helping customers accelerate the velocity of their A/B testing program as well as…
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Customer Experience a Key Theme at Shop.org 2014

More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an exhibitor to meet with companies and share insights on digital optimization. Importance of customer experience Executives from Birchbox, eBay, lululemon, Orvis, Rebecca Minkoff, REI, Target, and zulily…
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12 Strategies for Improving Online Conversions – Webinar Now Available On-Demand

  SiteSpect’s recent webinar on “12 Strategies for Improving Online Conversions” attracted hundreds of attendees from top brands, financial services firms, and conversion rate optimization agencies. The recorded version is now available for viewing on demand. For additional information, you can also download the companion eBook. Our presenter, Kim Ann King, Chief Marketing Officer of…
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