A/B & Multivariate Testing
Personalization is Marketing’s Nirvana
By SiteSpect Marketing •
For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way off, because only 21 percent of marketers say they are very good at captivating and engaging digital audiences. Donovan Neale-May, Executive Director of the CMO…
Read More AMP, meet AMPS®
By SiteSpect Marketing •
“It is about making sure the World Wide Web is not the world wide wait.” – Robert Gingras, Google’s Head of News and Social Products Last week, Google launched the open-source Accelerated Mobile Pages (AMP) project. According to Google’s blog, publishers around the world use the mobile web to reach readers, but the experience can…
Read More A Lot to LOVE at Shop.org
By SiteSpect Marketing •
It’s day two at Shop.org in Philadelphia. One tourist attraction in Philly is the John F. Kennedy Plaza, also known as “Love Park”. Mere blocks from the convention center, the plaza got its nickname from Robert Indiana’s famous LOVE sculpture. At Shop.org, we are enjoying a replica of the sculpture, which has been the site…
Read More Visit us at Shop.org 2015 Digital Summit
By SiteSpect Marketing •
SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA. Stop by our booth (#522) and learn how SiteSpect can help your company: Increase conversion rates and average order sizes Reduce cart abandonment Optimize all aspects of the shopping experience, including shipping thresholds, checkout functionality, pricing,…
Read More SiteSpect Is a Leader in the Forrester Online Testing Platforms Wave Q3 2015
By SiteSpect Marketing •
Forrester Research, Inc. recently published its latest Forrester Wave™: Online Testing Platforms report and we are very pleased that SiteSpect has been named a Leader. SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Deployment and licensing options; and Dashboards, reports, and alerts. We also received a…
Read More Minimize Your Risk by A/B Testing Features Before Launch
By SiteSpect Marketing •
Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What happened? This scenario happened…
Read More Subscribe to our blog: