SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Building A Culture Of Optimization: What’s In It For You?

October 27, 2014

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Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going to hit it out of the ballpark, retailers are bringing data-driven strategies and methodologies to their web and mobile experiences, with measurable and impressive results.

Web site testing and optimization has been widely adopted in the highly competitive market of online retail, where companies are parlaying the conversion wins of the digital marketing team into expanded ownership of optimization to include UX, product management, and the development team. But, all three teams have different goals and motivations for testing and optimization, so how can they come together to create a new Culture of Optimization? The answer is: by uniting behind one overriding company goal of increased customer engagement, conversions, and subsequently, revenues.

First, what exactly is a Culture of Optimization? It is the shift that takes place when an organization has seen numerous and measurable wins from its testing program, and as a result, has expanded experimentation beyond marketing to become part of the corporate culture. As a result, teams from marketing, product management and web/mobile development (and other departments) use testing to prove or disprove their hypotheses. Gut feelings and opinions take a back seat to data-driven decisions that are driving multichannel optimization of the customer experience.

Let’s take a deeper look at some of the teams driving this new Culture of Optimization:

  1. Marketing – The marketing team is concerned with driving traffic to the site, creating highly engaging promotions, offers, and campaigns, and ensuring that visitors stay and purchase. This team uses testing to optimize marketing content by creating a targeted and engaging customer experience to drive conversions.
  2. Product Management – The product management team is usually on a tight deadline to create new site features and functionality. They’re generally focused on testing new feature releases in order to mitigate risk and the functionality of on-site search algorithms.
  3. User Experience – The UX team cares about testing new site designs, process flow changes, (such as checkout and registration) and the overall look and feel of the site.
  4. Development – The dev team is tasked with programming the content, features, and functionality of the site, working closely to the specifications of Product Management. So they’re focused not only with the tests that PM is running, but also other experiments such as those concerning website performance (site speed).

Progression Of An Optimization Culture

In an organization that has embraced an ongoing commitment to testing and optimization, these four teams break through the silos of the past and come together to create an organizational testing team in order to find new opportunities for conversion, run more tests in less time, and create measurable wins for the organization. Instead of running dozens of tests a year, they’re running hundreds – if not thousands. Instead of running basic tests on content, such as buttons, fonts, headlines, and placement, the new team is running much more sophisticated tests, including:

  • Check-out flow;
  • Pricing & shipping offers;
  • Dynamic content;
  • New features;
  • Whole site releases; and
  • Search algorithms.

The Barriers Stopping The Culture Of Optimization From Taking Hold

Believe it or not, one of the biggest barriers to making this new organizational-wide Culture of Optimization a reality can be the testing tool itself. For example, tag-based tools can limit the number of tests that can be run because they can’t easily test features and functionality. But that’s where many of an organization’s next conversion opportunities actually live! From site search, pricing and shipping, check-out flow, to new features and whole site releases, the opportunities for testing are almost limitless. And, the more tests run, the more site improvements are made, the more lift in conversions the team will see. The other issue to consider with tag-based testing tools is that they can introduce page-loading latency as well as flicker effect while images load, creating a poor user experience.

Success!

Creating a Culture of Optimization by extending testing beyond marketing can be done, and some of the world’s largest and most successful retailers are proving it. Take, for example, one of SiteSpect’s clients, an online retailer that tested four different free shipping threshold prices. The winning threshold resulted in a 23% lift in average order value. Another customer tested a five-step check-out process versus a one-step process. The winner produced a 4.3% conversion lift and 2.9% lift in average order value. When you’re not bound by the types of test you can run, every part of your site and/or app can be optimized. There is room for constant improvement, and after your organization adopts this new Culture of Optimization, the more wins it will rack up.

Once marketing, product management, UX, and the dev teams unite and work towards a common goal, each team scores more wins and the company benefits as a result. The best part is, once your company reaches this tipping point, you’ll never want to go back to the old, siloed way of running tests. Good luck!

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