Stuck cooking up the same old tests? Take a step back. Here are six ingredients that will energize your testing recipes
Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions
Back-to-school season is almost upon us -- in just a few short weeks, schools will open their doors to kick-off the 2014-2015 school year.
How can online retailers maximize their ROI from their mobile channel?
Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running your test campaigns. In addition to everything you do, it is important to understand how A/B and multivariate test results are derived. Math matters, and here is why.
The new SiteSpect Mobile: iOS SDK enables you to perform A/B testing and behavioral targeting for native iOS apps.
If you think optimization is just for websites, think again. Companies around the world are combining multivariate testing with mobile to gain a competitive advantage and better engage with their customers.
If you want to run more tests, it is critical to understand how to scale your optimization organization.
Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again."